Reuben Riffel is a South African chef best known to television viewers as a judge on the M-Net reality competition MasterChef South Africa, replacing Andrew Atkinson for the third season in 2014.

Riffel began his career in the town that he was born – Franschhoek. He started off at the Monneaux restaurant, establishing it as one of the Top 10 restaurants in South Africa, before moving to Cambridge, UK.

After racking up rave reviews abroad, he returned to his roots and his flagship restaurant Reuben’s currently finds its home in Franschhoek.

Coke Food Fest

Coke Food Fest is bringing 10 exciting traders to the Delicious Mile over Heritage Day weekend. Coca-Cola ran the Coke Food Fest competition where food vendors nationally, were invited to enter their popular Coke and meal combos to compete in three meal categories- ‘on the go’, ‘traditional’ and ‘gourmet’ where they could win an opportunity to showcase their food at the Vodacom presents DStv Delicious International Food and Music Festival.

Consumers could then vote for their favourite Coke Food Fest meal combo at their favourite participating outlet and could stand a chance to win a share of R500 000.00 in daily prizes and tickets to the Vodacom presents DStv Delicious International Food and Music Festival.


Our professionally curated gourmet street food market is the best of its kind in South Africa. Over 300 amazing street food vendors who’ve graced Delicious Mile over the years including the likes of Sumting Fresh, Wing Republic, Balkan Burger, Good To Go Eatery, and plenty more! The gourmet street food market serves food from all over the world, carefully prepared by loving slow food producers. The gourmet street food market is a wonderful place to showcase and trial epicurean brands, placing these brands in the hearts and mouths of our discerning foodies.